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Privacy and Security

Westfield Comics Protects Your Privacy

We respect the privacy of our customers. This Privacy Policy is designed to help you understand what information we gather and how we use it. In our ongoing effort to improve the products, services and features we provide to our customers, Westfield Comics will continue to implement new technologies from time to time. As a result, this policy is subject to change without prior notice, and we will post any revision on this Web site. We encourage you to review our Privacy Policy periodically. When you do business with us or use our Web site, you accept this Privacy Policy.

Personal Information

Personal information is information about a specific person, including the person's name, address, telephone number, email address, birth date, information about the person's activities and purchases, and customer number. Personal information may also include sensitive information, such as your credit card number.

The Information We Gather

When you purchase products from Westfield Comics or request a catalog, we collect and store your personal and transactional information in our customer database. This information is generally used to process your transactions and respond to your questions. You may also receive periodic printed or e-mail communications from us about new products and services, discounts or special promotions.

Aggregate Data and Information Usage

In addition to personal information, we collect and store information about the products purchased by channel and the pages viewed by all of our Web site visitors. We then use this data in aggregate form to identify overall customer behavior patterns. Our goal in using this information is to improve your experience at Westfield Comics by being more responsive to the needs and preferences of our customers.

Our Web servers automatically collect information about each visitor who requests Westfield Comics Web pages, including your computer's Internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.

We may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in Westfield Comics and to plan for product and service improvements.

Click-Stream Data and Cookie Technology

We use this information to process your order and to make sure that it is delivered to you. Aggregated order information is also used to track and analyze overall shopping trends, which allow Westfield Comics to improve product offerings and services to its customers.

Click-stream data is information that describes the page-by-page paths you take as you browse through our Web sites. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use this data on an individual basis to improve your specific shopping experience..

In order to register on-or purchase products from-Westfield Comics' Web site, your browser must be set to accept "cookies." A cookie is a small piece of data housed in a text file or folder on your computer's hard drive that helps us recognize you when you visit our sites. We use cookies to help us remember things such as: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you've placed in your shopping basket, and/or (4) the pages you visit as you shop.

The only personal information our cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer.

Subscription Preferences

When you provide Westfield Comics with your e-mail address, you will receive Westfield Comics' e-mail newsletters. You may choose at any time to discontinue receiving Westfield Comics' e-mail newsletters by opting out or unsubscribing.

We often state that "Westfield Comics will not share your e-mail address." That statement is our promise to you that we will not rent, sell or give your e-mail address to any other organization for the purposes of marketing or solicitation.

A second statement we make is "You can opt-out at any time." This statement is our promise to you that we will respect a decision to stop receiving Westfield Comics e-mail newsletters. You may click here to unsubscribe or to update your e-mail newsletter preferences.

Please note: In order to process your purchases, we may still send you a confirmation e-mail, or we may contact you by mail or telephone if we have questions about your order.

Other Westfield Comics Privacy Notes

Links to or from Other Sites-Westfield Comics may provide links to Web sites outside of westfieldcomics.com as an added convenience to the user. There are also affiliates that link to westfieldcomics.com. Any link included does not imply or convey endorsement of the other company or organization, its site, or its products or services. Westfield Comics is not responsible for the privacy, terms of use or other policies of any other Web site.

Protection of Westfield Comics and Others-We release account and other personal information when we believe release is appropriate to comply with the law, or protect the rights, property or safety of Westfield Comics, our users or others.

Privacy Policy Changes

This Privacy Policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy and to apply any changes to previously collected information as permitted by law. If our information practices change in the future, we will notify you by posting the changes on our Web site. This Privacy Policy was last updated on 10/29/07.

Secure Shopping and Personal Information

We understand that many consumers are concerned about Internet security. Westfield Comics employs industry-standard technologies to store sensitive information and protect it while in transit over the Internet. The following paragraph describes the technologies we use and provides additional details about how we handle sensitive information. We want you to be able to shop at Westfield Comics with complete confidence..

The Transmission of Sensitive Information

We work hard to protect the information that you send to us while it is en route to and from our sites. Westfield Comics employs Secure Sockets Layer (SSL) technology on those pages that involve sensitive information. SSL, which is supported by a vast majority of Internet browsers available today, is the most commonly employed method of secure, encrypted communication used on the Internet.

We have also obtained thawteTM digital security certificates for all of our Web sites. thawteTM is an independent third party that authenticates the identity of Internet servers and clients. By registering with thawteTM, we provide you a method of independently authenticating that the entity you are dealing with over the Internet is actually Westfield Comics.

What Happens To My Information After Westfield Comics Receives It?

SSL protects information en route to us, and thawteTM certificate technology helps ensure that Westfield Comics is the actual recipient of this information. But we don't stop there-we make sure the personal information you send us is stored and managed securely once we receive it. All data collected is stored on site and is protected by multiple levels of data and structural security. This information is accessible only to Westfield Comics and trusted, contracted, third-party service providers.

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